The staggering numbers especially in revenue are a testament of their success. The usage of mobile devices is at an all-time high. Given how things are unraveling in terms of connectivity, it won’t be a surprise if we see more and more things being connected to our devices and run by applications. In terms of usage, Android surely has the advantage but when looked closely, we realize that it’s the iOS that retains their customers more. It is also likely that an iOS user will spend more on an app compared to their Android counterparts. These stats form an interesting scenario where despite being low in numbers, businesses are targeting iOS users as their priority knowing the demographic they represent. What is iOS Development? iOS development is a group of services to cater apps and other solutions around iOS devices. It has its own benefits and advantages yet it also has some challenges of its own. Let us have a quick look at some key benefits and challenges of iOS. Benefits
Challenges
Things to Consider for Your First iOS App If you have decided to launch an app on iOS, there are a few things you can consider. The world of technology is changing at a very rapid pace so the things you considered a while back may not be relevant anymore. Keeping a tab on technology always helps. Although these points to consider are for the future, its always a good practice to keep an eye on what’s making the rounds in the trade. Core Machine Learning The foreseeable future of the world of apps is banking a lot on artificial intelligence and machine learning. iOS and the programming languages like Objective C & Swift that power iOS apps have a strong scope for machine learning. You must ask your developers to ensure that the app has all the capabilities to understand and process the user behavior and produce relevant usage data from it. This data can be further used to offer customized solutions to the users. Payment APIs There are many payment APIs available for iOS apps but the one that proves to be pivotal is the integration of Apple Pay. With the help of Apple Pay, you are eliminating any attempt of third party injection. Also, it eliminates usage of any kinds of physical cards that you may require to make purchases. Apple claims that it is faster and safer to make payments using Apple Pay on apps than it is with any other interface. Swift One of the biggest reasons behind the success of Apple & iOS is having dedicated software and integrated hardware to facilitate all their functionalities and features. Just as they have their own device hardware to support the operating system, they intend to have their own dedicated programming language and framework for developers to build apps for them. Swift is an app development platform that can be used to add features on existing apps already built on other languages and it can also be used to develop an app from scratch. Apps built on Swift will naturally work faster and perform better than the ones built with any other platform. This is down to the fact that the platform of Swift is developed solely for making iOS apps and the developers come from the same family of iOS. Maintenance A key aspect for any app’s success or failure is its maintenance. iOS is known for making smaller and major updates throughout the year. This is to both curb the threats and to enhance the user experience. Your developers must be prepared to encounter any minor or major update and be able to comply with it. Services from experienced enterprises like Gtech ios app development services offer you state of the art maintenance for your iOS apps. It includes complying with OS updates and coming up with newer features in the form of your app’s version updates along with fixing existing bugs. Content One of the most underrated aspects of an app is its content. If your technology is the vessel, the content is the meal on it. It's essentially what the users read, see or hear that defines how long they are willing to stay on your app. The content on each page of your app should be exciting and unique. Apart from that, your developers also must offer you regular content solutions for app notifications, newsletters, regular blog posts and other engaging social media content. It makes sense to keep an eye on what’s trending in the world of app development. Keeping an eye on the competitors and benchmark apps could help you remain ahead of the rest. Mapping technologies and features offered by other apps can help you carve your own app better. Conclusion There are enough incentives for businesses to prioritize iOS over Android when it comes to offering services. The demographic and the user behavior indicate that businesses are more likely to achieve their targets if they cater to the iOS user base. If you are one of those startups looking to hop on the bandwagon of the iOS universe, then considering the above mentioned few points can help you start your journey better. Continuous invention and complying to the updates remain the key for any app to have maximum engagement.
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